The French fashion house was founded in 1961 by designer Yves Saint Laurent and his partner, Pierre BergÃ©. Yves Saint Laurent revolutionized the world of women’s fashion. In 1963, the current logos were designed by A. M. Cassandre. In efforts to popularize ready-to-wear collections, the brand launched its infamous Rive Gauche line during 1966. To this day, Saint Laurent is internationally recognized for their decidedly modern and elegant creations.